The chemist and druggist, 18/25. December 2010 (issue 6778)
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fSave 8% when you subscribe before Jan 31 for cost-effective staff training awaits you choices *>9 sports Counterpart Plus is your 'one stop shop' for pharmacy staff learning support Sign up today and save 8 per cent - £1* a month per employee for one calendar year Subscribe now and reap the benefits of trained staff to make your pharmacy more competitive and profitable. Call 020 7921 8425 to register. For more information go to www.chemistanddruggist.co.uk/ stafftraining *Based on the full price for an annual subscription £60 +VAT, up to five members. Additional colleagues can join for £10 each s to Soot Light liquid paraffin Light liquid paraffin and white soft paraffin Oilatum helps to soothe the itch and irritation of children's eczema, providing gentle relief What is eczema? Atopic eczema is a condition that causes the skin to become dry and itchy, although the exact cause is unknown. Up to one in five children in the UK suffers from eczema.1 Many will grow out of their eczema as they get older, although it is not possible to predict when, or if, they will be completely free of their symptoms. As well as causing an irritating itch, eczema may also interfere with sleep. Even mild eczema can have an impact on a child's quality of life.*' Emollients are one of the most important forms of treatment for eczema. They hydrate, soften, soothe and protect the skin. Guidelines recommend that emollients should form the basis of atopic eczema management.2 Intensive use of emollients helps to provide their maximal effect and may reduce the need for topical steroids.' How should emollients be used? Ordinary soaps are unsuitable for all eczema sufferers and should be replaced on every washing occasion with an emollient. Experts recommend every-day use of a combination of emollient products to wash, bathe and moisturise with.12 Oilatum has a range of children's emollient products that are specially designed to be used together. Soak and Smooth to Soothe is an easy way of remembering the important steps to soothing a child's skin. Soak in the bath with Oilatum Junior Bath or shower with Oilatum Shower Gel Fragrance Free. • Then liberally Smooth in Oilatum Junior Cream immediately afterwards. • This helps to Soothe the itching and irritated areas of the child's skin and helps to provide the gentle relief they need. Further information is available from Stiefel, a GSK company. Stockley Park West, Uxbridge, Middlesex UB11 1BT. Oilatum™ is a registered trademark of Stiefel, a GSK company. Supply Classification: GSL Oilatum References:! Guidelinesfo( the ® management of atopic eczema Primary Care Dermatology Society & British Association of Dermatologists Sim 2009,39 399-402 2 NICE Guideline 57 Atopic eczema in children Decembet 2007